The 2026 Worker Sentiment Guide
What UK Workers Really Want in 2026
Insights from nationwide workers revealing the expectations shaping attraction, retention and workforce planning this year.
We aim to give employers an unfiltered understanding of worker sentiment as we move through 2026. What people value, what frustrates them, and what genuinely influences their decisions.
This guide is designed to help you benchmark your current offer, pinpoint the areas that strengthen your workforce immediately, and shape a hiring strategy that aligns with what workers are actually looking for - not what we assume they want.
Why it matters
The labour market is shifting fast, and workers are becoming more selective, more vocal and more values‑driven.
This guide gives employers a clear, data‑backed view of what people actually want from their jobs in 2026, helping you shape offers, roles and strategies that attract and retain the right talent.
Sentiments at a glance
About the guide
Who we surveyed
We surveyed workers across the UK, representing:
- Hospitality
- Industrial
- Office & Professional
- Driving & Logistics
- Construction
- Technical & IT
A full mix of age groups from 16–24 up to 55+, with a mixture of job seniorities and contract types.
What's in the guide
In this guide, you'll discover:
- The top factors workers consider when choosing a new job
- How pay, shifts, progression and wellbeing influence decisions
- Open-text suggestions from respondents on preferred benefits
- What different age groups value most
- Recruiting & onboarding feedback
- Sector‑specific insights
- Practical actions employers can take immediately
How it will help you
This guide will help you to:
- Benchmark your current offer
- Identify quick wins that improve attraction and retention
- Strengthen your employer value proposition
- Shape your 2026 workforce strategy
- Understand what matters most to your sector